Modern Wealth for Clients and Advisors
Modern Wealth for Clients and Advisors
Zoe empowers advisors and clients through one seamless experience, helping deliver smarter decisions and better financial outcomes.
Zoe empowers advisors and clients through one seamless experience, helping deliver smarter decisions and better financial outcomes.
The information in the visuals above is for illustrative purposes only and does
not represent an actual user's account, balance, or return.
The information in the visuals above is for illustrative purposes only and does
not represent an actual user's account, balance, or return.
A Unified Wealth Management Platform
A Unified Wealth Management Platform
A Unified Wealth
Management Platform
Legacy custodians weren’t built for the future of wealth management. Zoe’s modern, unified platform brings
advisors and clients together, empowering advisors to deliver a higher-quality client experience.
Legacy custodians weren’t built for the future of wealth management. Zoe’s modern, unified platform brings
advisors and clients together, empowering advisors to deliver a higher-quality client experience.
Legacy custodians weren’t built for the future of wealth management. Zoe’s modern, unified platform brings advisors and clients together, empowering advisors to deliver a higher-quality client experience.
Powered by Independent Fiduciary Advisors.
Powered by Independent Fiduciary Advisors.
Powered by Independent Fiduciary Advisors.
Zoe partners with independent fiduciary advisors who share our belief that everyone deserves honest, personalized financial guidance.
Zoe partners with independent fiduciary advisors who share our belief that everyone deserves honest, personalized financial guidance.
Zoe partners with independent fiduciary advisors who share our belief that everyone deserves honest, personalized financial guidance.
Billy Desai
CFA, CFP
Analog Capital Partners
Tallahassee, FL
15 Years of Experience
Ethan Ogden
CFP
Maia Wealth
Chicago, IL
15 Years of Experience
Brad Skluzacek
CFP®, CPWA®
GreenUp Wealth Management
Ann Harbor, MI
15 Years of Experience
Billy Desai
CFA, CFP
Analog Capital Partners
Tallahassee, FL
15 Years of Experience
Ethan Ogden
CFP
Maia Wealth
Chicago, IL
15 Years of Experience
Brad Skluzacek
CFP®, CPWA®
GreenUp Wealth Management
Ann Harbor, MI
15 Years of Experience
Designed for Better Outcomes
Designed for Better Outcomes
Open Multiple Accounts
Simplify the onboarding process by using a single, digital form to open multiple accounts.
Intelligent Tax Management
Drive stronger after-tax returns through automated tax-loss harvesting, tax-efficient rebalancing, and intelligent portfolio management.
Direct indexing
Go beyond ETFs and mutual funds. With direct indexing, you can own the market your way, enjoying lower costs, tax benefits, and control over your investments.
Fractional Shares
Fractional shares let you invest with precision, eliminating cash drag and helping your portfolio stay fully invested.
Open Multiple Accounts
Simplify the onboarding process by using a single, digital form to open multiple accounts.
Tax-Efficient Solutions
Zoe’s technology automatically identifies opportunities to offset gains through tax-loss harvesting and direct indexing, advanced strategies once reserved for institutional investors.
Direct Indexing
Go beyond ETFs and mutual funds. With direct indexing, you can own the market your way, enjoying lower costs, tax benefits, and control over your investments.
Automatic Rebalancing with Fractional Trading
Ensure every portfolio stays aligned with its target allocation through intelligent, drift-based rebalancing.
Features That Power the Zoe Platform
Features That Power the Zoe Platform
Features That Power
the Zoe Platform
Technology You Can Trust.
People You Can Count On.
Technology You Can Trust. People You Can Count On.
Technology You Can Trust.
People You Can Count On.
Behind every digital workflow is a real team ready to help. Zoe’s Client Success and Advisor Support teams make every experience feel personal.
Behind every digital workflow is a real team ready to help. Zoe’s Client Success and Advisor Support teams make every experience feel personal.
Behind every digital workflow is a real team ready to help. Zoe’s Client Success and Advisor Support teams make every experience feel personal.
Read Our Client Reviews
Read Our Client Reviews
Thousands of clients rely on Zoe for a seamless, transparent, and human wealth experience.
Thousands of clients rely on Zoe for a seamless, transparent, and human wealth experience.
Beyond my imagining! I have had two negative experiences with advisors, and I am now confident I'm with the right person for my needs. They set up two interviews, and both were professional. One was exceptional! I completed my "intake" today. All good.
Katie Galbraith - Sep 24, 2025
Zoe Financial helped me find great financial advisors and Preston was really helpful in making sure the process was easy and that I had more than one option to choose from. He was attentive and friendly and easy to work with...
Dawne Eng - Jun 28, 2025
Quick and easy process, well-informed financial advisors available in their roster. Several follow-ups during the process and after-sales care.
KG - May 10, 2025
Zoe Financial made the process of finding a Financial Consultant so easy. From setting up appts and following up with calls and emails. I highly recommend them.
Holly Prinz - May 9, 2025
Beyond my imagining! I have had two negative experiences with advisors, and I am now confident I'm with the right person for my needs. They set up two interviews, and both were professional. One was exceptional! I completed my "intake" today. All good.
Michael Walsh - Apr 8, 2025
"Zoe Financial was a great resource as I started my journey and search for financial planning help. They helped set up great connections and their team is extremely communicative and helpful!"
Katie Galbraith - Sep 24, 2025
Zoe Financial helped me find great financial advisors and Preston was really helpful in making sure the process was easy and that I had more than one option to choose from. He was attentive and friendly and easy to work with...
Dawne Eng - Jun 28, 2025
Quick and easy process, well-informed financial advisors available in their roster. Several follow-ups during the process and after-sales care.
KG - May 10, 2025
Zoe Financial made the process of finding a Financial Consultant so easy. From setting up appts and following up with calls and emails. I highly recommend them.
Holly Prinz - May 9, 2025
Beyond my imagining! I have had two negative experiences with advisors, and I am now confident I'm with the right person for my needs. They set up two interviews, and both were professional. One was exceptional! I completed my "intake" today. All good.
Michael Walsh - Apr 8, 2025
"Zoe Financial was a great resource as I started my journey and search for financial planning help. They helped set up great connections and their team is extremely communicative and helpful!"
Katie Galbraith - Sep 24, 2025
Zoe Financial helped me find great financial advisors and Preston was really helpful in making sure the process was easy and that I had more than one option to choose from. He was attentive and friendly and easy to work with...
Dawne Eng - Jun 28, 2025
Quick and easy process, well-informed financial advisors available in their roster. Several follow-ups during the process and after-sales care.
KG - May 10, 2025
Zoe Financial made the process of finding a Financial Consultant so easy. From setting up appts and following up with calls and emails. I highly recommend them.
Holly Prinz - May 9, 2025
Beyond my imagining! I have had two negative experiences with advisors, and I am now confident I'm with the right person for my needs. They set up two interviews, and both were professional. One was exceptional! I completed my "intake" today. All good.
Michael Walsh - Apr 8, 2025
Wealth Experience Without the Friction
Wealth Experience Without the Friction
Wealth Experience Without
the Friction
Zoe Financial, Inc. (“Zoe Financial”) is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal.
The information in the visuals are for illustrative purposes only, and doesn’t represent an actual user’s account, balance, or return. Zoe Financial does not provide tax or legal advice.
Zoe Financial® is a registered trademark; all rights reserved. Zoe Financial is independent and not affiliated with, sponsored by, or endorsed by third-parties referenced, including Salesforce and eMoney.
Fiduciary Advisors shown not affiliated or endorsed by Zoe Financial
Strategies and techniques discussed—including fractional trading, direct investing, asset allocation, rebalancing, tax-loss harvesting, and direct indexing—may not be suitable for all investors, may have limitations, and can trigger fees, expenses, and tax consequences.
Copyright © 2025 Zoe Financial, Inc. | All rights reserved
Zoe Financial, Inc. (“Zoe Financial”) is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal.
The information in the visuals are for illustrative purposes only, and doesn’t represent an actual user’s account, balance, or return. Zoe Financial does not provide tax or legal advice.
Zoe Financial® is a registered trademark; all rights reserved. Zoe Financial is independent and not affiliated with, sponsored by, or endorsed by third-parties referenced, including Salesforce and eMoney.
Fiduciary Advisors shown not affiliated or endorsed by Zoe Financial
Strategies and techniques discussed—including fractional trading, direct investing, asset allocation, rebalancing, tax-loss harvesting, and direct indexing—may not be suitable for all investors, may have limitations, and can trigger fees, expenses, and tax consequences.
Copyright © 2025 Zoe Financial, Inc. | All rights reserved
Zoe Financial, Inc. (“Zoe Financial”) is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal.
The information in the visuals are for illustrative purposes only, and doesn’t represent an actual user’s account, balance, or return. Zoe Financial does not provide tax or legal advice.
Zoe Financial® is a registered trademark; all rights reserved. Zoe Financial is independent and not affiliated with, sponsored by, or endorsed by third-parties referenced, including Salesforce and eMoney.
Fiduciary Advisors shown not affiliated or endorsed by Zoe Financial
Strategies and techniques discussed—including fractional trading, direct investing, asset allocation, rebalancing, tax-loss harvesting, and direct indexing—may not be suitable for all investors, may have limitations, and can trigger fees, expenses, and tax consequences.
Copyright © 2025 Zoe Financial, Inc. | All rights reserved
Zoe Financial, Inc. (“Zoe Financial”) is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal.
The information in the visuals are for illustrative purposes only, and doesn’t represent an actual user’s account, balance, or return. Zoe Financial does not provide tax or legal advice.
Zoe Financial® is a registered trademark; all rights reserved. Zoe Financial is independent and not affiliated with, sponsored by, or endorsed by third-parties referenced, including Salesforce and eMoney.
Fiduciary Advisors shown not affiliated or endorsed by Zoe Financial
Strategies and techniques discussed—including fractional trading, direct investing, asset allocation, rebalancing, tax-loss harvesting, and direct indexing—may not be suitable for all investors, may have limitations, and can trigger fees, expenses, and tax consequences.
Copyright © 2025 Zoe Financial, Inc. | All rights reserved
Direct Indexing
Go beyond ETFs and mutual funds. With direct indexing, you can own the market your way, enjoying lower costs, tax benefits, and control over your investments.
Open Multiple Accounts
Simplify the onboarding process by using a single, digital form to open multiple accounts.
Automatic Rebalancing
with Fractional Trading
Ensure every portfolio stays aligned with its target allocation through intelligent, drift-based rebalancing.
Tax-Efficient Solutions
Zoe’s technology automatically identifies opportunities to offset gains through tax-loss harvesting and direct indexing, advanced strategies once reserved for institutional investors.